Process
Four stages. The first one decides whether the other three are worth paying for.
- 01
Pre-production
We start from where the footage will run and what it has to do there. That sets the formats, the number of cuts and the shot list. Before the day, everyone has the call sheet: location, times, who is on camera, and who signs a release.
- 02
Shoot day
Our gear and our crew, on your location. We shoot for every format agreed, so a vertical cut is framed for the phone rather than cropped out of a wide shot afterwards.
- 03
Post
Edit, colour, sound and captions. You see a first cut, tell us what to change, and see it again. Vertical ads are cut so each one carries a single idea, which is what lets them be tested against each other.
- 04
Delivery
Final files in every format agreed, named so you can tell them apart, plus the stills. Ad cuts come ready to upload; the brand film comes in the size your website needs.