Production 02
The Kluckin Chicken
Food photography made in the kitchens of a four-location Los Angeles hot chicken brand, with the food doing the work.
- Client
- The Kluckin Chicken
- Location
- In the kitchens, Los Angeles
- Formats
- 4:5 feed · 3:2 · stills
- Delivered
- Food photography and short video for location ads
- Credit
- Shot by Z Visualz
The brief
Four locations, a small marketing budget per store, and a product that sells itself once it is in front of the right person at the right hour. The pictures had to make someone hungry within two seconds on a phone.
The shoot
In the kitchens, with the food as the whole frame. The photography it replaced looked like stock.
Deliverables
A photo and short video library for location-targeted ads, cropped for the feed and for the menu.
Stills
The results side of this story is on the agency's site. Read it at Elite Créatif
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