Journal · 2 min read
Before, on and after shoot day
How a production runs from the first call to the last file: pre-production, shoot day, post and delivery, and what you prepare for each.
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ClinIVoy Infusion Care · Shot and cut
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ClinIVoy Infusion Care · Shot and cut
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ClinIVoy Infusion Care · Shot and cut
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ClinIVoy Infusion Care · Shot and cut
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ClinIVoy Infusion Care · Shot and cut
Most of what decides whether footage works happens before anyone picks up a camera. A shoot has four stages, and the first one decides what the other three are worth.
1. Pre-production
We start from where the footage will run and what it has to do there. A film for the top of your website, a set of vertical ads, menu photos for the delivery apps: each one sets different formats, lengths and shots.
From that comes the plan:
- The formats. Which ratios, for which placements, and how many cuts of each.
- The shot list. What has to be on camera for every cut to work, written down so nothing depends on memory on the day.
- The call sheet. Location, times, who is on camera and who signs a release.
What you prepare: access to the space, the people who will appear, and anything that has to look a certain way, such as a dish plated the way you serve it or a room set the way a customer sees it.
2. Shoot day
Our gear and our crew, on your location. We shoot for every format agreed, so a vertical cut is framed for the phone rather than cropped out of a wide shot afterwards. Stills come from the same day when the job calls for them, which keeps the look consistent.
At ClinIVoy that meant one brand shoot at the clinic itself: the suites, the chairs, the nurses at work. One day of footage covered a film for the website and a library of vertical ads.
3. Post
Edit, colour, sound and captions. You see a first cut, tell us what to change, and see it again. Vertical ads are cut so each one carries a single idea, which is what lets them be tested against each other once they run.
4. Delivery
Final files in every format agreed, named so you can tell them apart, plus the stills. Ad cuts come ready to upload. The brand film comes in the size your website needs.
A checklist for the week before
- The placements are agreed, and so are the formats that follow from them.
- Everyone who will be on camera knows, and has a release to sign.
- The space is booked for the hours on the call sheet, including set-up.
- Products, dishes or rooms that need to look a certain way are ready.
- One person on your side can make decisions on the day.
If you are planning a shoot, the process page has the same four stages in brief, and booking a shoot starts the first one.