Industries · Healthcare
Video production for clinics and healthcare
A patient deciding where to get care wants to see the room, the chair and the people before they book. That is footage a clinic can only get by filming itself.
- Made for
- Clinics, infusion suites, medical practices
- Formats
- 16:9 film · 9:16 ads · stills
- Seen in
- ClinIVoy Infusion Care (shot and cut)
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Hydrate and recharge · Shot and cut
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Recover from training · Shot and cut
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Your specialist ordered it · Shot and cut
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Come with me · Shot and cut
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You made time for yourself · Shot and cut
Explain the appointment, not the medicine
Most people who need a treatment like an infusion do not know a clinic like this exists, and the ones who do search under a dozen clinical names. ClinIVoy's footage had to show what the visit is like: the suite, the recliner, the nurse who explains the bag before it goes up. The medicine is the doctor's job.
One shoot, a film and an ad library
One brand shoot at the clinic, cut two ways: a film for the website, and vertical ads that each carry one idea. Hydrate and recharge. Recover from training. Get the infusion your specialist ordered without the hospital. Stills from the same day went to the landing page and the static ads.
Filming where patients are
A clinic is a working space with people in it who did not come to be filmed. The call sheet names who will be on camera and who signs a release before the day, and the shot list is planned around everyone else. A treatment room can be shown empty, and often says more that way.
What happens next
The results side of ClinIVoy, the landing page and the media buying, is on Elite Créatif's case study. Production is four stages, and the first one decides what the other three are worth.
